When it comes to advertising on Facebook for your dental practice, you have two options: boosted posts or Facebook Ads.
But what’s the difference and which one gives you more bang for your buck? Is there really a cut and dry answer?
Facebook Insights help you to stop the guessing game about your dental practice page and provides you with valuable insight into what you should post, when you should post, and can even highlight trends in your previously released content.Read More
We all know that referrals make the best patients, but if counting on referrals alone to keep your calendar filled as we enter the new decade is your only marketing plan, you may be setting yourself up for less than desirable outcomes. If you want to kick off 2020 with a bang for your dental…Read More
Studies show that 98% of searchers choose a business from the first page of their Google search results. If your dental practice isn’t showing up on the first page for your related search terms, that searcher’s business is going to your competitors. Google Ads is one of the fastest ways to secure a spot on the first page of Google.Read More
With the new year and the new decade, just a mere couple of weeks away, it’s time to get serious about your dental marketing plan for 2020. If you want this to be your biggest, best year to date, you have to know what marketing tactics will work for you and which ones you should…Read More
Seeing your dental practice showing up on the first page of Google is vital for business growth, and SEO optimization is necessary to achieve search engine result rankings. But, there’s a right and a wrong way to achieve those rankings.Read More
In the past, dentists were able to rely on word-of-mouth marketing to grow their businesses. You’re not just limited to that in 2019. The consumer public spends a majority of their time on Facebook, Twitter, Instagram, and other social media platforms. As they scroll through their feeds, they’re presented with “solutions” to their needs in…Read More
Lighten Up & Loosen Up There’s a time and a place to be Doc McStuffins. In case you haven’t guessed it, social media is not the place. The use of clinical terminology—a.k.a., jargon—is widely discouraged when communicating with your target audience. Industry language might be normal for you, but from a marketing standpoint, it sounds…Read More