In the past, dentists were able to rely on word-of-mouth marketing to grow their businesses. You’re not just limited to that in 2019.
The consumer public spends a majority of their time on Facebook, Twitter, Instagram, and other social media platforms.
As they scroll through their feeds, they’re presented with “solutions” to their needs in the form of ads, branded content, and influencer endorsements.
Social media is the new retail storefront.
Consumers have shifted their focus to digital mediums to find the products and services they’re looking for. And why wouldn’t they?
With the millions of businesses that are throwing themselves at consumers on social media, solutions just magically fall into their laps.
With all that being said, why not get in on the social media action? Patients are out there, you just have to know how to speak their language and meet them where they are in a modern way.
An active social media presence is a useful tool for reaching your target audience. It’s pretty much necessary that you have one if you want to market your dental services effectively.
To some dentists, social media is still a new concept and an unfamiliar stomping ground. As for the dentists who have incorporated social media into their marketing strategies, many have found great success in using it as a promotional tool.
Dentists don’t have to pull any teeth—pun intended—to convince others of the importance of clean teeth.
The challenge either lies in easing the patients’ fears of the dentist or simply getting them to commit to their scheduled appointments.
It’s easy to “talk the talk” and claim to be the #1 dental provider in your area. HOWEVER, that’s not enough to turn a skeptic into a believer. Potential patients want assurance that you can “walk the walk.”
They’re willing to put you through the test to see if your word is your bond. That might mean waiting a little before they schedule an appointment with you.
Even when they do book that first appointment, first-time patients aren’t completely sold on the idea that your practice is “the one” until they visit.
The days leading up to that appointment is the biggest obstacle. Dental phobia is real. In fact, 9-15% of the population suffers from it.
Sales objections come with the territory of being a small business owner. As a dentist, you aren’t exempt from this. Your success is partially determined by the manner in which you handle the objections.
Consumers have a hard time dabbling into the unfamiliar. Their hesitation is ultimately caused by their fear of the unknown.
If you want to persuade someone to try something different, it’s critical that you break down their emotional walls.
How you do that is by earning their trust, and there’s no better way to accomplish this than by leveraging the power of social media.
World-class dentists are in the business of building relationships. That’s why they’re so great at boosting their know-like-trust factor with patients. And thanks to social media, their efforts are amplified for greater results.
A solid social media strategy can successfully put a patient’s fears at ease, post by post. Their online experience sets the stage for the real-life experience they’re anticipating.
Content is the appetizer that your patients are presented with before the full-course meal—which is the appointment.
If the appetizer has an “acquired taste” that gives them a bad first impression of you, this could completely ruin the total experience.
The last thing you want is for them to walk out and leave before the time comes for the entrée.
In today’s marketing landscape, the “wine and dine” experience begins with social media. Social media has proven to be an effective means to relationship-building with your audience.
Your content says a lot about your dental practice’s values, your company culture, and the overall experience that you provide to your patients.
It gives your future patients a glimpse of what to expect when they choose you as their dental provider. You know that you’ve won with social media when you can make them feel confident about their decision to book you.
Take advantage of this platform you’ve been given. Make it known that your practice is a force to be reckoned with in the dental industry.
Your credentials and reputation are as valid on the internet as they are offline. By streamlining your offline marketing efforts with a solid digital marketing strategy, it will lead you on the path to ROI gold.
Get your future patients excited about their next dental appointment. Rather than bore them to death with dull and dry content, entertaining content can knock that bitter taste out of their mouth once and for all.
If you know how to allow your brand’s personality to shine through your content, the process of creating entertaining posts will come easy to you.
“But, what does entertainment have to do with marketing?” Let’s talk about that. There’s a bit of an unspoken rule that we follow in the social media marketing world, and it’s called the 80/20 rule.
In a perfect world, 80% of your social media content should entertain and educate your audience, while 20% of it should promote your business. This is the best way to yield a maximum ROI with your strategy.
What we’re basically saying is this: don’t focus so hard on the sale that you miss the opportunity for a social connection.
As a practice, it should be made clear that the patient comes first—that their needs are your staff’s priority.
Our team has spent years mastering the art of dental social media. We’ve done enough campaigns to know what works and what doesn’t. That’s why we’re here to help you steer your efforts in the right direction.