For dentists, these days, the competition is fiercer than ever. Choosing a dentist is one of the toughest decisions a person makes, as patients have plenty of dental practices in their areas to choose from.
If you want their business, it takes a lot of effort to stand out from the others. A winning social media and content marketing strategy can provide you with the exposure and visibility you need to do that.
Video marketing, especially, can tremendously increase the amount of patients coming through your doors. It could be your secret weapon for setting yourself apart from your competitors.
What’s So Great About Video Marketing?
First impressions usually last the longest. A person might base their first impression of you on the quality and content of your online presence. That includes your website and social media channels.
By adding videos to your website and incorporating them into your social media strategy, it could be the very thing that helps you make a lasting first impression with your audience.
Users are attracted to video content, simply because it’s easy to digest. This form of content helps them get to know you better, which contributes to your know-like-trust factor.
Video marketing can also provide the information that your audience needs to determine whether your values align with theirs.
Other dental practices have leveraged video marketing to their advantage, and guess what? Your practice can, too.
Market your dental practice with a powerful video marketing strategy. Schedule a consultation with our dental marketing agency to discuss strategies today.
How to Incorporate Video Into Your Dental Marketing Strategy
If you’re unsure of where to start, here’s a simple formula that you can try today: educate, entertain, and inspire.
When you have the platform and opportunity to position yourself as an expert, you might as well take advantage of it. Being seen as an authority figure can boost your legitimacy as a dental care provider in your area.
With video marketing, you can show your patients that you know your stuff. To do this, you can start by publishing informational videos and focusing on topics that are centered around your dental specialties.
You can also use video to answer frequently asked questions, or demonstrate your team’s capabilities.
Educational videos not only serve as an great patient acquisition strategy, but you can also use them to keep your current patients coming back.
Your patients probably learn new ways to practice better oral care every time they come in for their appointments.
Reinforcing those best practices with videos can serve as a helpful reminder to your patients to keep up with their oral care, and to come back when it’s time for their next cleaning or examination.
Customers feel more comfortable letting their guards down while they’re being entertained.
Entertainment-focused content provide an opportunity to prove that your brand has a personality. With video, you can also give your audience a taste of the experience that your practice offers.
Liven up your video marketing strategy with help from our dental marketing experts. We’ll help you develop and execute a winning video marketing strategy.
People love a good story. They’re easily able to connect with the characters of a movie or television show.
In that same way, your brand’s story is a powerful tool that you can use to connect with your audience. The best part? Your staff and patients can contribute to the narrative.
On average, you probably see your patients a few times out of the year. Your videos could be the very thing that inspires them to keep coming back.
Are you ready to take your dental practice’s video marketing efforts to the next level? Core Dental Solutions is a trusted source for dental marketing solutions. Click here to schedule your free consultation.
Turn Your Video Marketing Efforts Up a Notch
As you can see, dentists can successfully attract new patients with video marketing, and there are a plethora of ways to do it.
In order to make it work for your dental practice, it helps to have a cohesive content strategy in place.