A lot has changed on the world wide web since the creators first introduced it to us. For one, there’s an influx of online traffic like never before.
The internet population continues to grow by the day. As a result, this provides an even bigger opportunity for businesses to get their names out there. As a dentist, this makes it easier and easier for you to attract people who have a genuine need for your services.
There’s a bit of a downside to this, though. The traffic poses a security threat to websites across the board.
Hackers are always on the prowl for digital gold. By this, we’re talking about the confidential data you work so hard to keep under wraps. This could be anything from credit card details to login info.
Content may be king, but your website is the castle. Like chess, you must protect the castle at ALL costs.
We’re in a time where website security is no longer an option. That’s why SSL certificates are so important.
What Are SSL Certificates (and How Do They Work)?
A Secure Sockets Layer (SSL) certificate guarantees a safe and secure connection between your website and the browsers that users visit it from.
Simply put, SSL certificates encrypt sensitive website data that pertains to your business.
This ensures that no one can access that data but the people who manage your site.
Can an SSL certificate stop hackers from stealing your information? Not completely, but the added layer of protection makes it harder for them to succeed.
What’s the Big Deal About Having an SSL Certificate?
Do you know how to distinguish a real website from a fake and unsecured one?
I’ll help you out. If a website has a green padlock-like icon next to their web address, the website has an SSL certificate.
If you see the words “NOT SECURE” next to the website domain, this proves that there is no SSL certificate.
That green padlock has a similar level of significance as the “blue checkmark” you see on popular social media accounts.
An SSL certificate validates your ownership of your domain. This further authenticates the fact that your dental office’s website is the “real deal.”
The presence of an SSL certificate also puts users at ease when they visit your website. It signifies that you’re a legitimate business with a trusted website.
Another Big Plus: It Gets You on Google’s Good Side
Getting found on Google is no easy task. Why? You have to keep up with their never-ending algorithmic updates to stay in their good graces.
In Google’s eyes, HTTPS-enabled websites deserve more visibility than non-HTTPS websites. By having an SSL certificate, it enables HTTPS on your site.
This goes to show that SSL certificates are not only important for verification. They’re also critical to the success of your SEO efforts.
This just goes to show that SSL certificates are not only important for verification purposes. They’re also critical to the success of your SEO efforts.
In 2018, Google even went as far as to mandate the use of an SSL certificate. This means that they will flag your website as “unsafe” if you don’t have one.
This offsets that warning message you see on certain sites when you click through.
You don’t want this to turn away high-quality leads, do you? If not, your website needs an SSL certificate as soon as possible.
Contact Core Dental Solutions to learn more about the importance of site security. We’re equipped with the insight needed to steer you in the right direction. Click here to schedule a free consultation.
Does This Sound Like Gibberish To You?
I know that some of this “digital marketing stuff” is a lot to take in.
Don’t get discouraged if you haven’t quite figured it out yet. There’s always room for improvement.
By now, you know that the lack of an SSL certificate can do more damage to your website than good. This is the perfect time for you to do something about it.