What is digital knowledge management?
It involves managing your entire digital presence, along with the information that’s out there about your dental practice.
What kind of information are we talking about? Your business name, address, phone number, and other details pertaining to your business.
Times have changed. Users no longer have to depend on your website for the information that they need to find out about you.
That’s a good thing for you. It gives you an excuse to broaden your online visibility efforts.
From Google My Business and Yelp to Healthgrades and Angie’s List, there’s no shortage of online platforms that you can leverage to promote your practice.
By having a presence on these platforms, it gives you an opportunity to get your business name out there even more.
Why It’s Important for Your Dental Practice
If your profiles have inconsistent or outdated information, you defeat the purpose of having an online presence.
It’s important to populate your digital profiles with accurate, consistent, and complete data.
The patient experience doesn’t begin during the first appointment. It starts at the first encounter. Oftentimes, that happens online.
When a patient books their first appointment with you, I’m willing to bet that the average user looks for your address and office hours.
Because of that, you’ll want your online information to be a reliable source.
Think about it. What if your patients arrived at an office that you relocated from five years ago? Or even worse, what if they walk in at a time when you’re no longer available?
You’d face the risk of making a bad first impression on that patient. That’s the last thing that you want.
As a general rule of thumb, you should keep the following profile information up to date at all times:
- Business Name
- Office Address
- Phone Number
- Website URL
- Business Hours
- Business Category
- Licensing & Credentials
Outside sources shouldn’t dictate your brand’s narrative, either. If you leave it to the search crawlers to populate information about your practice, there’s no guarantee that the information will be correct.
It’s never too late to take control of your digital footprint (or the information that contributes to it).
Check the accuracy of your digital presence for free at: https://bit.ly/2JccJMy
How Does Digital Knowledge Management Work?
Digital knowledge management can greatly benefit your practice, especially when you have several digital properties to manage at a time.
It has several different working parts, including:
- Online reputation management
- Digital content management
- Dental search engine optimization
- Management of your website’s structured data
You have to put in the time, dedication, and persistence to keep your digital footprint in tip-top shape. Like SEO, it’s a marathon rather than a sprint. That’s why it pays to have a digital knowledge management strategy.
Our Approach to Digital Knowledge Management
At Core Dental Solutions, we’re equipped with the tools and resources to properly manage your digital knowledge. With our solutions, we can control all of your digital properties in one place.
Ready to get started? Click here to schedule your free consultation.
The digital knowledge management platform, Yext, tracks and syncs with the information that’s listed on your directories and social media profiles.
Yext is partnered with over 150 digital platforms. They include:
- Google My Business
- Bing Local
This digital knowledge management tool makes sure that you have a profile with all of the platforms they’re partnered with.
Let’s hypothetically say that you decided to change your office hours. It would take you days to manually update those details on all of your platforms.
If we were to update your business name, address, phone number, or other company details on Yext, the updated information would automatically populate on your profiles.
Yext also serves as an online reputation management tool. With their review monitoring feature, you can keep tabs on all your upcoming dental reviews.
If you’re like most dental practices, you have reviews coming in from many different directions. The review tracking tool, alone, will save you time and effort in trying to locate where they’re coming from.