When you first opened your dental practice, I’m sure that you came up with a marketing plan with strategies to attract new patients (a.k.a., leads).
I’d also assume that your plan included a website. Like other profitable dental practices, you probably have a presence on the web to advertise your services and make them visible to your local community.
Is your website fulfilling its purpose? More specifically, is it attracting leads and capturing their information on your behalf?
Websites: One of the Best Lead Magnets There Is
Thanks to technology, there are a lot more cost-effective strategies that you can use to attract dental patients (other than cold calling or selling door-to-door).
One way of attracting leads is by having a steady flow of traffic coming to your website. Website traffic serves as an opportunity to convert your visitors to warm leads.
Warm leads are potential patients who have shown some sort of interest in your dental practice. In a nutshell, they want to move forward to the next stage of your sales funnel.
How to Capture Warm Leads Through Your Dental Website
A website visitor becomes a warm lead when they share their contact information with you, which is oftentimes submitted through your online contact form.
A completed lead submission typically includes their first and last name, phone number, and email address.
While it’s nice to get all of these details from your leads, some users don’t feel comfortable giving all of their information away.
That’s something to keep in mind with your lead capture form. If your visitors feel that they have to disclose too much of their personal information, you might scare them off.
Some contact forms require only one form of contact information (which is completely fine). You can always collect the remaining details later.
Above all else, your job is to capture those leads by any means necessary. Multiple failed attempts can lead to several missed opportunities.
Find out how Core Dental Solutions can turn your dental website into a lead machine. Contact us today for a dental marketing consultation!
Why Lead Lists Are a Valuable Asset for Any Business
It’s one thing to capture a lead, it’s another to convert them a second time into a paying patient.
The truth is, some leads won’t move down the funnel right away. They require a little more warming up than others before you seal the deal with them, which means that you have to work a little harder to win them over.
Even if they want to give you a try, they probably won’t need another cleaning or appointment for the next few months.
The good thing about leads? You already have their contact information on file, which means that you can keep reminding them that your services are available when needed. Marketers call this lead nurturing.
The lead nurturing stage gives you an opportunity to build the know, like, trust factor with potential patients. As a dental practice, email marketing is an effective way to accomplish this.
Step one of the process? Building an email list.
How to Build Your Dental Practice’s Email List
Here’s the thing about lead list building—it takes a lot of effort, but it can be done. Just think of it as a long-term time investment.
People aren’t as willing to give up their contact details as they used to be. They want a good reason to share them with you.
Unless you wow them on the first encounter and they decide to contact you directly, you’ll need to provide some sort of incentive to get them to share their information.
Idea #1: Dental patients like a good deal—as you already know. With that in mind, you should think about offering a free consultation (or discount) for their initial visit. They would then retrieve the coupon after signing up for your email list.
Idea #2: Publish educational blog content that your audience can’t resist, and give them the option to subscribe to an email newsletter so that they never miss a post.
Idea #3: Offer gated content that pertains to your expertise, such as a free e-book, checklist, or guide.